egpr held a series of micro-influencer events across the Summer months for continuous on-brand coverage and to re-ignite Reef’s cool factor!
Each event hosted was by a different influencer; Carla Rose Brett, Brittany Daisy and Ellese Chloe.
Influencers curated the guest list, allowing Reef to tap into their group of micro-influencer friends.
Each event consisted of a fun Reef branded pop-up party with beverages, food and Reef products to keep skin hydrated and allow attendees to embrace the brand and the essence of summer.
Influencer content deliverables were pre-agreed ensuring coverage for the brand would be utilised on both earned and owned social channels.
Styled by Sophia Kaplan | Photographed by Carlos Walters