On Wednesday 17th April 2019, Elise Garland Public Relations hosted THE ICONIC’s Considered showings at China Heights in Sydney. The key objective of this event was to raise awareness of Considered by THE ICONIC - a new way to shop for products with sustainability credentials using five easy-to-understand categories.
The five ‘Sustainable Credential’ categories/ tags included:
1. Sustainable materials
3. Fair production
5. Community engagement
Each product displayed was labelled with its individual sustainable credentials, enabling media and influencers to clearly understand and appreciate THE ICONIC sustainable and ethical mission.
Over the course of the day, social media influencers, including Chloe Hill, Jordan Turner and Jo Hombsch were in attendance, as well as fashion media and ethical outlets including Australian Women's Weekly, ELLE, Harper's Bazaar, Vogue, InStyle, The Guardian and Green + Simple.