Using the themes of ‘inclusiveness’, ‘realness’ and ‘expressing your best self’, a girl gang campaign, led by fashion influencer Cartia Mallan, was created to promote THE ICONIC’s high-street brands through content that connects with followers outside of just ‘fashion’.
To bring the campaign to life, egpr hosted an intimate picnic brunch at the beautiful La Porte Space, for Cartia and 10 of her followers. Her guests won the experience through a social media competition, with 5 lucky winners getting the chance to bring a friend along to the day. Winners got to share experiences around self-confidence and inclusiveness with Cartia over brunch, before each customizing a jacket design with creative Hatrikkk as a keepsake from the event.
Cartia showcased her favourite picks from the high-street brands category, with each guest getting to select their favourite piece to be gifted after the day!