This 2018 MBFWA, professional haircare brand TIGI partnered with internationally renowned session stylist Michele McQuillan to head backstage and create the look of the season for design duo Pereira Fitzgerald.
Michele created a soft undone waves with a chic polished finish inspired by the luxe designs of the clothing.
Key products used included Queen for a Day, Head Rush, Oh Bee Hive, Flexi Head Hairspray, After Party, Joyride.
THE ICONIC have just launched a limited edition Converse collaboration with Miley Cyrus.
True to Miley’s free spirit and unique pursuit of self-expression, the collection is an eclectic mix of apparel and accessories made for all genders, sexual orientations, ethnicities, shapes and sizes.
egpr is delighted to welcome cosmetics brand ERRE DUE to its beauty portfolio.
Life is evolving. So is the perception of beauty. It is becoming more liberating, more experimental, more social, more creative.
Today every woman has the power to set her own beauty rules and standards. She creates her own image, every day and she is loving it. Her beauty is becoming her own kind of art.
In this every day journey of creation, ERRE DUE is her personal beauty partner, offering her top quality products, tools and all the colours she needs to reveal her art with authenticity.
egpr is delighted to welcome iconic professional hair brand TIGI to its beauty portfolio.
TIGI founder, award-winning, iconic hairdresser, Anthony Mascolo has created a unique culture: a family-orientated hub of creatives who share his ethos of pushing the boundaries and technical know-how to benefit themselves and other professional hairdressers. It’s about sharing everything through TIGI education, exciting the audience through shows and artistic imagery.
TIGI understands and interprets fashion to create hairstyles hairdressers will want to recreate and their clients will love to wear, using TIGI products to enhance the cut, colour, style and finish.
egpr are thrilled to welcome Australian skincare brand Amperna to their beauty portfolio.
Launching May 2018, Amperna is a new skincare brand determined to deliver results for frustrated consumers.
Amperna is a simple but effective range of products suitable for even the most sensitive and problematic skin.
egpr are thrilled to welcome iconic Australian bag and luggage company, Crumpler to its fashion portfolio. Born in Melbourne, 1995, with a creative spirit that remains today, Crumpler are dedicated to creating inventive and good-looking carrier solutions that are built for purpose and made to last.
With a brand refresh unveiled in stores and online in early February and exciting upcoming collaborations with two major Australian fashion brands and a major film studio in 2018, Crumpler is certainly a brand to watch.
egpr are thrilled to have been appointed as the PR and Social Media Agency for Tefal in Australia.
With the brand celebrating 60 years in the market, Tefal are renowned for their innovative solutions for the kitchen and home and are leaders in Cookware and Kitchenware, Linen Care, Food and Drink Preparation and Cooking categories.
Make your everyday life easier with Tefal.
egpr is delighted to welcome Biologi to the beauty portfolio.
Biologi is redefining skincare by offering unaltered, single ingredient, plant-to-bottle products.
Biologi’s collection includes three serums – each a single extract which harnesses the plants internal process and the power of skin-loving phyto-actives. The 100% active serums deliver the highest concentrate of organic native botanicals for visible results.
egpr is delighted to be representing Simple Watch Co.
Simple Watch Co. believe your watch is now an expression of your individual style. Worn like a classic jacket or iconic jeans, it’s a subtle gesture that speaks eloquently.
Beautiful design. Premium materials. Precision workmanship.
Integrate these elements perfectly and you have a timepiece that transcends the practical and says something unique about you.
egpr is excited to welcome Mr Simple to their fashion portfolio.
Mr Simple are focused on becoming a responsible company. Constructed with premium fabrics, such as organic cotton, sustainable hemp and linen. This also means the people that make the products, where the materials come from and the company culture that supports it all.
The Mr Simple collection focuses on cut, fabric and quality. Logos and branding are kept to a minimum so your personal style can say it all.
Not Basic. Simply Better.
egpr is excited to be working with Sea Star Beachwear
Michael Leva and Libby Fitzgerald started Sea Star Beachwear in the summer of 2015 with the goal of creating the ultimate resort and summer water sport shoe and lifestyle brand for men, women and children.
The classic espadrille design was re-imagined with a waterfriendly neoprene upper and a protective rubber sole. The Beachcomber Espadrille transitions in style from water sports to walks on the sand and in the surf, while staying comfortable and cool.
Perfect to pack for your beach weekend, they are the only shoes you’ll need.
Get. Your. Feet. Wet.
egpr is delighted to be representing Herschel Supply Co.
Based in Vancouver, Canada Herschel Supply Co. is a design driven global accessories brand that produces quality products with a fine regard for detail.
egpr is thrilled to welcome THE ICONIC to their fashion portfolio. As the leading online fashion and sports retailer in Australia and New Zealand, THE ICONIC is defining the future of retail.
Since launching in 2011, THE ICONIC has focused on channeling the latest technology to provide unrivalled access to more than 700 local and international brands and a huge 45,000 fashion and sports products for men and women.
Attracting more than ten million visits per month, THE ICONIC sets the bar in Australian retail by offering an unparalleled selection of brands paired with unmatched service.
egpr is delighted to be working with Wilds. Wilds is a collectionof beautiful yet affordable scented candles and diffusers, available in six inspiring fragrances. The sister brand of Palm Beach Collection, Wilds specialises in modern fragrances for the home.
Seapia is a brand with respect for our planet at its heart, and a celebration of beauty in its soul. We can look as beautiful as the earth we have been blessed to protect.
Using fabrics carefully selected for their low impact on the environment, we can give back to the world without compromising on beauty and style with a range of locally-made swimwear created from reclaimed discarded plastics that utilise new technologies to produce high quality and durable fabric.
These plastics could have been collected from the very beaches on which you will be wearing the swimwear, which provides a unique and rewarding experience for the wearer.
egpr is excited to announce they are now representing Palm Beach Collection. Australian owned and made, Palm Beach Collection is a luxurious collection of hand-poured scented candles, reed diffusers and soaps in an array of inspiring fragrances.
egpr is excited to welcome iconic Aussie brand reef to our beauty portfolio. The deliciously nourishing and super hydrating reef sun tan oils contain a bunch of key vitamins and nutrients for your skin. Reef oil, let's be honest is summer in a bottle.
egpr has just welcomed Naran Lingerie to their fashion portfolio. Looking after all social media accounts, content creation and influencer gifting.
Caroline Naran, the founder and creative behind the brand has had over 20 years experience in the Lingerie industry, she has worked on brands such as Elle Macpherson and Pleasure State creating global best sellers.
Naran Lingerie is the culmination of her design skills and artistic talent. It is the celebration of femininity, beauty and glamour. A fusion of art and design, bespoke embroideries, handcrafted prints and jacquard design are combined with superior fabrics, lace, ribbons and bows.
elise garland public relations are delighted to announce they are now representing sunscreen brand, We are Feel Good inc.
We are Feel Good Inc. sunscreens have been tried and tested to withstand the harshest environment. 100% Australian made and owned. The brand’s sunscreens are OXYBENZONE PABA and Paraben FREE so you can consciously feel good about using them: www.wearefeelgoodinc.com.au
The writers, artists and thinkers of the early twentieth century ushered in an era where the decadent and glamorous aristocracy mingled with forward-thinking intellectuals and creatives.
Boden has created this limited edition Icons collection using the finest fabrics, style and artisan detailing that deliver stand-out pieces, designed to last and be treasured for generations to come.
A soft and eclectic mix of mellow mid-tones that are reminiscent of faded postcards and clothes loved and work, accented with flame red, navy and teal. Ribbons of golden yellow are softened by pale, dusty pink and sage green florals on sheer silk chiffon.
egpr is thrilled to welcome Keune Haircosmetics into their beauty portfolio.
KEUNE Haircosmetics is a family owned European cosmetics company and the leading salon-only professional hair care brand. With a history of over 90 years, Keune offers the products hairdressers prefer to use and clients love for their high quality and user friendliness.
'Back to where we came from' styled by Amanda Moore and photographed by Ted O'Donnell for Box Magazine. Featuring vaguely colonial layers, romantic silks, lace and fallenBROKEN street hats. This shoot is a take on the bygone Australian girl and her style moment, frozen in time.
egpr is thrilled to welcome allSisters to their swim portfolio.
Created out of their deep admiration for the ocean and water-sports culture, the pieces are made out of sustainable materials. Made for the sexy, active, 21st century woman, who demands freedom of movement both in and out of the water.
The range consists of asymmetries, sculptural cut-outs, sharp lines, and geometric patterns that are used in contrast with the classic black and white colourways.
Ethically made utilizing high-quality recycled textiles from Italy that carry the Made in Green by OEKO-TEX® certification.
allSisters joins together the sensuality of the woman’s body with their commitment to ethical and sustainable fashion.
Cult swimwear brand, Triangl has extended their one piece collection for Summer. Introducing two 90's throwback styles: Jarah, uses their signature neoprene with cut-out and metal detailing. Torri, features beautiful Italian velvet in pops of purple, silver and hot pink. Becuase Summer isn't over just yet...
A bespoke, limited edition collection of polishes have been created as part of an exciting collaboration between style and beauty blogger, Sara Donaldson from Harper and Harley and The Nail Lab.
Sara was inspired to create colours that would complement every woman’s style, whether it be simple and chic, or bold and edgy. The colour palette was designed to be worn all year round.
Each polish was carefully formulated and designed to create the perfect hue and finish.
“These are the three colours I always pick for either an at home or in salon nail update. They’re the classics that go with everything, and are great to have on hand (quite literally) for when you need them. ‘Harper’ is a soft feminine neutral, ‘Harley’ is a tougher deep, almost black wine red, and ‘Undone’ is simple and that barely there beige”, says Sara Donaldson.
Each collection will be sold as a pack for $50 with $15 of every pack sold being donated to MS Research Australia.
“It’s been great to collaborate with The Nail Lab, who are famous for their long lasting formulas and I’m so thankful of their generosity in this campaign and aligning with Multiple Sclerosis Research Australia, a charity focused on finding a cure for the disease affecting so many young women and mothers in Australia, along with my own mum."
To purchase head over to: http://shop.thenaillab.com.au/
Influencers and media came together to enjoy a hip hop yoga class and healthy brunch in the sun, to celebrate the latest 213 apparel collection. Located at a picturesque and private Bondi rooftop, a dj spun classic hip hop beats whilst the yogis perfected their vinyasa flow. The perfect start to the weekend!
Behind Adrien Harper is a design duo with a passion for minimalistic, classic and contemporary timepieces.
Hailing from Sydney, Australia, Adrien Harper are dedicated to creating contemporary watches and accessories that are wearable pieces with subtle nuances of detail. All pieces are manufactured with the highest quality all at an accessible price.
Adrien Harper watches are a stark contrast in a market crammed with loud, clunky accessories or timepieces that are simply unaffordable. These thin lightweight watches are a classic staple to any wardrobe.
To be happy in every aspect of life. That’s what 213 Apparel is all about.
Launched in December 2014, Charlotte Grigg and Sammy Veall created a brand that brings together all of their favourite things “Venice Beach, nature, happiness, and freedom." And with that freedom, they like to push the boundaries of what yoga wear should look and feel like.
Each piece has been carefully imagined, designed, tested, and tried. The fabrics are soft and breathable and the cuts flattering for bodies of every shape and size. Each garment is designed for wear on and off the mat, making it a new breed of yoga clothing that can be paired with your favourite denim shorts or leather jacket.
Zoe Kratzmann launched her namesake label in 2006 carving her niche in Australian footwear with stylish, contemporary and well-crafted designs.
Based out of Queensland the Zoe Kratzmann brand has become renowned for their unique design aesthetic: Flattering silhouettes across a neutral colour palette that work their way timelessly into every women's wardrobe.
The signature Zoe Kratzmann look is the use of luxury leathers that showcase different textural elements.
Boutique Australian fashion label Mesop embodies modern classicism, with each collection
Crafted with soft tailoring, stylish basics and timeless silhouettes.
The brand uses natural fibres with refined seasonal colour palettes that work cohesively to create collections that are modern and timeless.
The Mesop woman looks to complement her lifestyle while seamlessly integrating the garments into her elegant, creative and contemporary world.
egpr is thrilled to be working with iconic French shoe brand Bensimon, renowned for their comfortable and stylish design. With over thirty years of expertise in footwear, Bensimon tennis shoes are coveted across the globe. The brand was made popular by style icons Brigitte Bardot, Jane Birkin, Kate Moss and Liv Tyler.
Much more than the modest tennis shoe, Bensimon is the authentic original canvas sneaker. The designs are made from quality materials in an array of colours and prints, appealing to all generations.
Biology is an Aromatherapeutic range of Australian made hair and skin care products designed to work in synergy with the body. Australian made, owned and manufactured, Biology is a clever combination of active plant DNA complexes, steam distilled essential oils and antioxidants.
All products are free from parabens, mineral oil, sulphate detergents and other nasties. The brand is also committed to preserving the world’s unique ecosystem. Through the use of sustainably sourced ingredients, as well as biodegradable, recyclable packaging and cruelty free products, Biology is helping to reduce the human impact on Earth.
Australian icon and Target Ambassador, Dannii Minogue, was celebrated in a beautifully curated photoshoot exclusive to The Joye.
Styled by Paula Joye, the feature showcased pieces from the new range of Dannii Minogue Petites for Target Collection.
Dannii talked motherhood, staying in shape and the importance of trying new things.
Shot by Carlotta Moye with Hair and Makeup by Michael Brennan.
TONI&GUY Hair Care engaged editor and influencer Eleanor Pendleton of Gritty Pretty for their 2016 campaign. Over a two day shoot, together with the brand, egpr created a range of assets including still shots, video and cinemographs to be used throughout 2016.
The fashion and surf industry came together to celebrate the collaboration between father and son duo, surf board shaper, Shane Stedman and IWS. designer, Luke Stedman at China Heights Gallery in Surry Hills.
TRIANGL continues to explore the new and innovative in Swimwear in their Spring/Summer 16 collection. This season sees this the introduction of dynamic design elements, hand embroidery, tie-dye and floral motifs that decorate the brand’s signature neoprene styles.
A full day shoot took place at a private residence to create dreamy lifestyle and campaign imagery for candle brand Circa Home.
Boden launched their new Boden Icons, limited-edition collection, inspired by the rich, eclectic heritage that makes British style iconic.
The range reflects the people, places and movements that make Britain so diverse – from its regal history to its rebellious street culture.
A studio space was transformed to reveal the The Jean Paul Gaultier for Target collection to key fashion and lifestyle media. Held over two days, the final evening saw 50 of Australia’s most influential bloggers and opinion leaders view and celebrate the collection with the Designers for Target team.
Key fashion and lifestyle media were welcomed into a ‘winter wonderland’ themed event for the Target AW16 Media Showings. The room was adorned with life sized wooden cut outs that represented a chilly winter landscape, which contrasted the warm tones of the new collection.
For AW16, ROKSANDA explored poetic femininity with a dark undercurrent seen in the atmospheric photographs of Deborah Turbeville and cult film The Night Porter. The hair inspiration for TONI&GUY Hair Care was “simplicity is beauty”. A deep sea of bold ponytails created an impact down the runway at the show.
TRIANGL’s campaign featured international celebrity, Hailey Baldwin and was shot on the beautiful beaches in the Maldives.
Grown Alchemist is a new generation of organic skincare formulations comprising of natural technologies that have revolutionised the traditional approach to anti-aging skincare, body and hair care.
2016 see’s the brand add a trio of new product formulations to its line up including; Enzyme Exfoliant, Age-Repair Gel Masque and Blemish Treatment Gel.
SIBLING’s mood board for the AW16 London Fashion Week Show was dotted with images of paintings by Basquiat and Grace Jones in Italian Vogue and Playboy. The collection consists of paint stripe jacquards, classic SIBLING leopard dots, knitted lace and daytime-disco sparkle. The hair inspiration for TONI&GUY Hair Care was cool, bad girl vibes. Her rebellious attitude has taken her on a wild night out and she’s awoken with an undone version of the look, which she much prefers.
The SS15 Seafolly eyewear collection continues Seafolly’s tradition of high-quality, on trend and affordable eyewear. The Tortola and Acapulco styles feature in the sizzling new Seafolly summer swim campaign with new “It Girl”, Gigi Hadid.